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Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

Martech Series

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Both results are quadruple the industry average.

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From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns

Ad Monsters

For publishers, replicating this success means employing dynamic placements like geo-targeted mobile ads and DOOH screens in public spaces to create highly relevant, engaging campaigns. Transit’s rise highlights the value of reaching audiences during their daily commutes.