InMobi

OCTOBER 15, 2018

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. And yet, market research still feels like the 1990s.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

InMobi

APRIL 15, 2015

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. Consumers spent an average of 2.54

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. Keep honing your social media advertising approach for killer results! Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52