Martech Series

JULY 14, 2022

While reach and frequency, as well as driving brand lift and sales lift, are the top ad campaign metrics, many advertisers are still measuring CTV via website visits and impressions by network. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 103

ROI Control Group Audience Cookies 103

Digiday

APRIL 11, 2023

Leveraging impression-based data to reach more specific audiences Addressable TV’s impression-based, data-driven approach gives brands a deeper look into TV audiences: rich first-, second-, and third-party data can rank national TV networks against a specific audience to ensure high-impact ads.

Audience 66

Audience Brand Lift Impressions Manufacturing 66

InMobi

APRIL 15, 2015

This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets. The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Single Grain

APRIL 28, 2022

Direct response agencies will work with your company to generate immediate ROI and responses from your ad campaigns, assisting with things like: Social media ads: Social media advertisements can be an excellent part of direct response marketing campaigns, due to the excellent targeting capabilities of most platforms.

Agency 59

Agency ROI SEO Audience 59

AdvertiseMint

OCTOBER 19, 2023

You get insane amounts of data too – impressions, clicks, sales. These visual ads help promote your business by increasing visibility and brand impressions. Drive brand lift and direct response with creative that inspires. It’s like a laser beam versus a spray bottle. You name it.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52