Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. 10 Motivations Behind the Rising Demand of Conversational Support Revealed.

eCommerce 98

eCommerce Marketing Brand Lift ROI 98

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 132

Marketing CPL Machine Learning CPC 132

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

Marketing 111

Marketing Brand Lift Conversion Rate Brand Awareness 111

Digiday

APRIL 11, 2023

With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels. For example, brands running a full-funnel marketing campaign, from ad exposure to conversion, can directly see how a campaign leads to website clicks, showroom visitations and sales.

Audience 66

Audience Brand Lift Impressions Manufacturing 66

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

Be sure to factor in things like: Campaign management time Ad creation (design, copywriting) Testing different options Having a clear sense of budget and an expected ROI helps inform where to invest and how to measure success. And Facebook Pixel helps track conversions. Drive brand lift and direct response with creative that inspires.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

APRIL 28, 2022

Direct response agencies will work with your company to generate immediate ROI and responses from your ad campaigns, assisting with things like: Social media ads: Social media advertisements can be an excellent part of direct response marketing campaigns, due to the excellent targeting capabilities of most platforms.

Agency 59

Agency ROI SEO Audience 59