Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. ” Demand generation metrics: Prioritize demand generation metrics that translate into revenue at a predictable rate. .”

Machine Learning 90

Machine Learning Marketing Brand Lift Click Through Rate 90

Single Grain

JUNE 16, 2025

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. higher click-through rate compared to traditional cookie-based campaigns by forecasting user intent from first-party behavioral signals.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

InMobi

OCTOBER 21, 2015

Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting. Impression tracking is available through a few mobile attribution & analytics providers. Gaining insight into brand lift.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

The Ad Tech Blog

JUNE 15, 2024

Measuring the impact of emotional advertising can be done through advanced neuroimaging techniques. Neural Pathways and Emotional Responses Emotional advertising leverages the brain’s neural pathways to create lasting impressions. These technologies will enable brands to engage consumers in new and innovative ways.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Digiday

MARCH 9, 2023

“In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained. Static ads are wasted impressions. We should always be thinking of active attention and engagement in a much larger way, versus the traditional proxy of click-through rate.”

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69