Single Grain

JUNE 16, 2025

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. higher click-through rate compared to traditional cookie-based campaigns by forecasting user intent from first-party behavioral signals.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.”

Machine Learning 90

Machine Learning Marketing Brand Lift Click Through Rate 90

Single Grain

JUNE 1, 2025

Cost per click (CPC). Performance metrics Conversion rate. Click-through rate (CTR). Engagement rate. New customer acquisition rate. Brand lift. Time saved on campaign management. Average order value. Strategic metrics Customer lifetime value (CLV). Share of voice.

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech Series

JUNE 16, 2022

Introducing Brand Lift Live by Quantcast. Within the Quantcast Platform, Brand Lift Live uses statistically controlled survey groups to measure the real-time impact of ads throughout a campaign, allowing for refinement of campaign audiences and delivery characteristics to maximize the impact of every marketing dollar.

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

The Ad Tech Blog

JUNE 15, 2024

Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. Additionally, track metrics like ad recall, brand lift, and emotional engagement to gauge the effectiveness of your campaigns. Use this data to refine your strategies and make data-driven decisions.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Digiday

MARCH 29, 2023

On average, creator campaigns — both branded content and other ad types — net out in the middle of that range, according to Nadel. Brand lift studies and key performance indicator results like click-through rates are still factored into post-campaign analysis, Nadel said.

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72