Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.

Ad Targeting 116

Ad Targeting Demand Side Platform Impressions Audience 116

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If in-stream).

Video Ads 57

Video Ads Demand Side Platform Impressions Brand Awareness 57

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Digiday

NOVEMBER 22, 2022

Direct sales is ceding share to programmatic sales for CTV impressions. Sure, Roku reported a further slowdown in advertising revenue, but the CTV platform owner’s ad revenue still grew. Meanwhile, on the sales side, Roku’s CTV platform accounted for the largest share of CTV ad impressions in Q3 and by a pretty wide margin.

Impressions 60

Impressions Demand Side Platform Advertising Entertainment 60

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

MNTN

FEBRUARY 6, 2024

Premium Video on Demand (PVOD) Premium Video on Demand (PVOD) is a video distribution model where viewers can rent or purchase movies or TV shows that have just been released to home entertainment platforms before they are available on subscription-based video on demand (SVOD) or traditional physical media like DVDs or Blu-ray discs.

Advertising 98

Advertising Retargeting CPA Audience 98