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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

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How to Hire the Right VP of Marketing for Your Company

Single Grain

This position should make sure that the brand awareness in the market is strong, use relevant channels to communicate with customers, and reinforce positive branding so that prospects think about their product whenever they make a buying decision. . Build brand awareness. What Does a VP of Marketing Do?