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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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TikTok Ads vs Facebook Ads

AdvertiseMint

Better influencer marketing opportunities: Like Instagram, TikTok allows brands to work with influencers to achieve their marketing goals. Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% billion USD in ad revenue. are female.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over.

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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

The advertising tactics you used in previous years may not generate the same level of leads and conversions today. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy.

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Video advertising: 3 Best practices to capture (and retain) a customer’s attention

Ad Beat

In fact, according to a Renderforest survey , marketers who use video content to promote their brand receive more web-traffic, generate more leads, and close more sales than their counterparts. However, creating an engaging, conversion-friendly video campaign is not everyone’s cup of tea. Source: Facebook Business.