Martech Series

DECEMBER 23, 2022

For starters, brands can send emails to their subscribers informing them that theyr would donate $1 or some other amount to charity for each user who clicks on the email. Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. What should you do then?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech

OCTOBER 30, 2023

A Mail Transfer Agent is the software that transfers electronic messages from one user to another by using a SMTP server which enables outbound email. Use a “reply to” address instead, and reap the benefits of higher delivery rates and brand awareness by including your brand’s domain in your sending address.

Marketing 118

Marketing Audience Communications Electronics 118

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Marketing 111

Marketing Audience MarTech Communications 111

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting.

Marketing 145

Marketing SEO Conversion Audience 145