Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

AdvertiseMint

AUGUST 17, 2023

Return on ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar spent in an advertising campaign. It is one of the most important metrics for businesses to track, as it helps them to understand the effectiveness of their advertising campaigns and make necessary adjustments to improve their performance.

Click Through Rate 52

Click Through Rate Affiliates Conversion Rate CPC 52

AdvertiseMint

AUGUST 21, 2023

Introduction to PPC Marketing At its core, PPC marketing is a digital advertising model that enables businesses to display their ads on various platforms while paying only when users click on those ads. Unlike traditional advertising methods, where you pay for exposure, PPC ensures you’re investing in real, tangible engagement.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. How Does PPC Advertising Work? PPC advertising. But, at its core?

SEO 40

SEO Click Through Rate CPM ROI 40

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. The best PPC consultants are reliable, can effectively manage your ad campaigns, easily keep up with PPC advertising updates, and deliver desired results. They also conduct A/B testing to increase customer engagement. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59