Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

AdvertiseMint

AUGUST 21, 2023

Structuring Campaigns and Ad Groups A well-structured campaign is the backbone of successful PPC marketing, and it requires two steps: Begin by defining your campaign’s goals , whether it’s generating leads, boosting sales, or increasing brand awareness. Allocating your budget wisely is crucial for campaign success.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

InMobi

JULY 13, 2016

Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The living proof of this is the Snapchat Discover feature.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

JUNE 1, 2020

It’s one thing to get someone to look at your ad in order to generate brand awareness; getting someone to click on that ad or engage with it in any way is another matter entirely. In fact, downsized creatives have click-through rates (CTRs) that were between 2x and 5x better than expanded creatives.

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. Once an ad is selected (or served) it’s then (hopefully) rendered on the app and shown to the end user.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. It, therefore, makes sense for advertising and marketing teams to join forces.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. In a B2B context, a smoother viewing experience can make a significant difference in building trust and brand awareness.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52