Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

AdvertiseMint

AUGUST 21, 2023

Structuring Campaigns and Ad Groups A well-structured campaign is the backbone of successful PPC marketing, and it requires two steps: Begin by defining your campaign’s goals , whether it’s generating leads, boosting sales, or increasing brand awareness. Every aspect of your campaign is a potential testing ground.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

InMobi

JUNE 1, 2020

It’s one thing to get someone to look at your ad in order to generate brand awareness; getting someone to click on that ad or engage with it in any way is another matter entirely. In fact, downsized creatives have click-through rates (CTRs) that were between 2x and 5x better than expanded creatives.

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

illumin

JANUARY 22, 2024

Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. Whether it’s lead generation or increasing brand awareness, there’s an option and format that marketers can use in Meta that will optimize their goals and results and fully reach their ad potential.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

AUGUST 30, 2020

Their Algorithms and machine learning make intelligent recommendations that optimize revenue. Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts.

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. What Is A/B SEO Testing? Constant engagement with followers.

Marketing 145

Marketing SEO Conversion Audience 145