Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

AdvertiseMint

AUGUST 21, 2023

Structuring Campaigns and Ad Groups A well-structured campaign is the backbone of successful PPC marketing, and it requires two steps: Begin by defining your campaign’s goals , whether it’s generating leads, boosting sales, or increasing brand awareness. Every aspect of your campaign is a potential testing ground.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Martech

SEPTEMBER 25, 2023

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. Customer behavioral patterns Use AI or machine learning to extract from customer data buying patterns, patterns of returns or patterns of usage.

Marketing 113

Marketing A/B Testing Machine Learning Finance 113

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? Is my ad high-definition, as many CTV devices connect to big screens?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Clearcode

JANUARY 22, 2023

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

InMobi

JUNE 1, 2020

It’s one thing to get someone to look at your ad in order to generate brand awareness; getting someone to click on that ad or engage with it in any way is another matter entirely. This is a huge insight, as testing is one of the most time-consuming and fraught components of creative deployment.

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

Digital Remedy

APRIL 13, 2023

If you are working with a long buying cycle or want to understand how the consumer goes from the initial brand awareness stage through the funnel to becoming a customer or user, this methodology isn’t for you. A great use case would be for demand generation or brand awareness, if you have a short and simple sales cycle.

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52