InMobi

MAY 11, 2021

For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. Click here to download! This is in keeping with GDPR. First-party cookies.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Single Grain

JUNE 20, 2023

Banner ads, interstitial ads, native ads, video ads, and rewarded ads are some of the available formats that can yield varying click-through rates, depending on the ad’s content. 60% of people would purchase a product or download your mobile app when recommended by a popular influencer or famous person.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

NOVEMBER 16, 2023

Additionally, align your content types with your marketing goals: If brand awareness is a priority, podcasts or webinars could help you reach a broader audience. Be aware that since the average email click-through rate for software companies is 2.45% , this is most effective when you have a large number of email addresses.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

NOVEMBER 3, 2020

There are numerous pain points involved in sending emails, including issues of deliverability, technical woes of verifying your domain, and GDPR compliance. If you have an existing email list, you can write an email to promote your content and blast it out to everyone (as long as you have permission to do so – GDPR alert!).

Marketing 98

Marketing SEO Education Audience 98

Single Grain

AUGUST 11, 2023

Do you want to generate leads, drive traffic to your website, or build brand awareness? Whether it’s increasing followers, driving traffic to your website, or enhancing brand awareness, having specific goals will guide your content strategy. Target audience: Who are you creating content for?

SEO 52

SEO Audience Communications Brand Awareness 52