RevX

MAY 5, 2022

Add the new user privacy laws to that, and we are looking at a whole new puzzle. What’s holding advertisers back? But what is holding them back from demanding transparency? For example, when one’s KPI is solely focused on the number of paid installs , there remains very little incentive to investigate what happens beyond that.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

VideoWeek

JULY 22, 2022

A House of Representatives committee has approved a bill to create the first US privacy law limiting the collection of personal information by tech giants. This freedom will eventually be extended to gaming apps, the company confirmed in a blog post. . ” The Week in Tech. UK Government Introduces AI Regulation.

Clickbait 52

Clickbait Agency Media Ad Exchange 52

Single Grain

AUGUST 7, 2023

Here’s what to expect when investing in a mobile ad campaign: Mobile Ad Pros Better target specific demographics : This is especially important if you’re trying to attract Gen Zs, women, and audience members in specific countries (notably China, India, the U.S., has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Advertising 52

Advertising Mobile Ads Banner Rich Media 52