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Programmatic vs Direct Advertising: What’s Better and More Profitable?

Smart-Hub

It is an important component of any modern company’s advertising strategy. Therefore, knowing which programmatic advertising option will be more beneficial for your business and online platform is crucial. We’ll also review the dilemma of direct vs programmatic advertising. SmartHub's Features Have No Limits!

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. The first result we see is a native ad from Dell.

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8 Powerful SEM Strategies You Need to Master

Single Grain

SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. Work With Us What Is SEM vs SEO? Let’s take a quick look at each to make sure you’re clear on search engine marketing before moving on to SEM strategies. Let’s begin!

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Here, we’ll go through the different mobile advertising formats, the importance of mobile ad campaigns, how advertising differs from marketing, and the pros and cons of mobile ads. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3