Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. FLEDGE ( First “Locally-Executed Decision over Groups” ) was the previous name of PAAPI when it was in the experiment stage. So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. This blog gives answers to all this. bid at the same time for the ad inventory. This way, publishers always get the highest bid for their ad inventory.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Single Grain

MAY 20, 2021

For example, an extra keyword added within a heading can cause over-optimization and a drop in rankings. A/B Testing vs. SEO. Or you want to blog about something illegal, so you serve innocent content about house plants to the crawlers. Pop-Ups vs. SEO. It’s a classic pop-up that offers a discount for the first order: .

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Single Grain

NOVEMBER 20, 2020

This tool lets you know the Keyword Difficulty score for every search query, which helps to determine how hard it will be to rank on the first page of Google for that particular keyword. Top Features: ClickFlow provides keyword rankings, and you can test the effectiveness of other changes, such as adding content blocks or H1 tags.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

MARCH 6, 2023

Web servers monitor the visitors that land on your site. New Users: People who visit your site for the first time are referred to as new users. Impressions : An impression is counted each time your site or ad is shown to people. Users indicate the total number of visitors to your site (both new and returning ones).

SEO 105

SEO Conversion Audience Conversion Rate 105