Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

CPA 94

CPA Viewability Conversion Banner 94

Smart-Hub

DECEMBER 22, 2023

Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising. Platforms like DoubleClick by Google and AppNexus played instrumental roles in shaping programmatic advertising. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

This blog is the ultimate guide on supply-side platforms (SSPs). Reporting and analytics: SSPs offer detailed reports on ad performance, user engagement, and revenue, aiding you in making data-driven decisions. Some SSPs that have added ad exchange services include Google Ad Manager, Amazon Publisher Services, and OpenX.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Single Grain

FEBRUARY 19, 2024

Yet, for a lot of businesses, CRO remains a complex puzzle wrapped in layers of analytics, user behavior understanding, and continuous testing. So I thought I would write this short blog post to answer these common inquiries, and break down the complexities of CRO into understandable bite-sized insights for you.

Conversion Rate 52

Conversion Rate Conversion A/B Testing GDPR 52

PrograMetrix

AUGUST 17, 2022

Google Analytics 4 Impact on Digital Advertising. Important changes are on the horizon for the world of marketing analytics. Analytics tools are evolving due to the growing demand for user data protection, both on a consumer level and as dictated by state and international legislation. Google Analytics 4 (GA4).

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

Single Grain

SEPTEMBER 18, 2023

AI can write your blog posts, create video scripts and even manage your social media content. Most businesses aren’t platforms like Google or Facebook. For the vast majority, the real power of AI lies not just in automated content creation, but in data analytics and real-time decision-making.

GDPR 52

GDPR Marketing Media 52

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Do advertisers using SmartHub have access to detailed analytics? So-called third-party cookies were critically essential for this purpose.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64