Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Clearcode

APRIL 7, 2022

In this blog post, we explain what data clean rooms are, how they work, the pros and cons of them, and why some brands are building their own. Contextual ad targeting: This was the first ad-targeting method available when the online advertising began back in 1994 and thanks to the changing privacy landscape, it’s making a comeback.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Chief Martech

FEBRUARY 14, 2023

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. The martech landscape , year over year, is empirical data too. I don’t mind critics of the martech landscape. It sounded like an oxymoron.

MarTech 96

MarTech Shipping Communications Marketing 96