Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this. How it works.

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Lemonads

AUGUST 14, 2020

Needless to say, there are dozens of digital channels to choose from and hundreds of different ad formats that allow you to connect with your target audience. Native ads are among the most popular ad formats because they allow you to deliver a concise message without stirring negative emotions in the target audience.

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Ad network Demand Side Platform Affiliates Native Advertising 52

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is how print and broadcast ads have long been purchased. Check out this blog post from PubNative.

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Ad Exchange Ad network Ad Inventory Demand Side Platform 52