Ad Beat

MARCH 6, 2024

But, from a B2C perspective, the company is best known for appliances and other electronics products. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. And they’re hardly the only advertisers to bet big on video.

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Programmatic Display Advertising. Native Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

MARCH 23, 2023

Retail media advertising centers around a brand showing ads for its products or services on a retailer’s website. A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

JUNE 5, 2023

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Amazon’s digital advertising revenue will increase over the next few years. Statista ) US e-commerce companies are expected to spend $34 billion in advertising. User Guiding ) Only 36.4%

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. They pay for every thousand impressions served, ensuring their Google Ads are seen by a large number of users, thus increasing brand visibility.

CPC 52

CPC CPM Viewability Impressions 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79