Single Grain

AUGUST 1, 2023

That’s because participants looked at native ads more favorably than other types of content. For example, the ads can be emotional or educational, depending on your message. Since they use images and video, they tap into the visual engagement of the user. Native ads and organic content have a lot in common.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Kevel

MARCH 23, 2022

This article highlights how each of the aforementioned ad platforms master most or all of these vertices, providing insights as you launch your own ad business to compete with them. Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Invest in ad fraud prevention measures to protect your campaign budget.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

AUGUST 7, 2023

Mobile Advertising Mobile advertising refers specifically to the use of advertisements that are designed to be displayed on mobile devices such as smartphones and tablets. These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52