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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

MARCH 28, 2022

Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Such rates may be less interesting if you’re pitching just rectangular banner ads. Banner ad appearing everywhere (also called run-of-site or run-of-network). $2. ROS banner with country targeting. $3.

CPC

CPC CPM CPA Impressions

Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

JANUARY 17, 2022

Some of the most classic affiliate ad formats work on CPM-basis, like pop-ups, banners, and so on. CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. In other words, an affiliate gets paid for every 1000 people that see the content promoting the advertiser’s program.

Affiliates

Affiliates Marketing CPL CPM

How to Determine Your Ad Platform’s Pricing Model and Rates

Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

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