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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-click (CPC). Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). Over time, expanding to CPC or CPA enables you to expand your audience base.

CPC

CPC CPM CPA Impressions

Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

JANUARY 17, 2022

Some of the most classic affiliate ad formats work on CPM-basis, like pop-ups, banners, and so on. CPC Cost-per-click or CPC is also one of the original structures and it’s almost as old as the digital advertising industry. CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow.

Affiliates

Affiliates Marketing CPL CPM

AdTech Trends

How to Determine Your Ad Platform’s Pricing Model and Rates

Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

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