How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Such rates may be less interesting if you’re pitching just rectangular banner ads.
52 
Let's personalize your content