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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. For publishers, CPM pricing is the safest and easiest way to sell. Determine your pricing model. Pricing type. Definition.

CPC

CPC CPM CPA Impressions

Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

JANUARY 17, 2022

CPM CPM is a type of commission structure that’s known as cost-per-mille or cost-per-1000. Some of the most classic affiliate ad formats work on CPM-basis, like pop-ups, banners, and so on. But, even though it’s among the oldest affiliate commission structures, CPM is still one of the most common alternatives found today.

Affiliates

Affiliates Marketing CPL CPM

AdTech Trends

How to Determine Your Ad Platform’s Pricing Model and Rates

Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

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