How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Such rates may be less interesting if you’re pitching just rectangular banner ads.
52 
Let's personalize your content