Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. How do we create a contextual targeting experience that lives outside of this third-party cookie/ID world? . AB: Can you elaborate on how your native ads will work despite cookie deprecation? .

Machine Learning 64

Machine Learning Rich Media Cookies Header Bidding 64

VideoWeek

JANUARY 13, 2023

She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Single Grain

JULY 20, 2021

In a nutshell, the magic happens like this: Step 1: The user visits the site or application, which automatically collects the data contained in their cookies. Therefore, they represent an unprecedented opportunity for brands and retailers to rethink their current position and shift towards an omnichannel targeted advertising experience.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. Key findings.

Machine Learning 69

Machine Learning Audience Ad Targeting Media 69

Martech

FEBRUARY 11, 2022

AI tools are all the rage in marketing circles today, and for good reason – their machine learning capabilities can help brands provide highly personalized experiences to their customers. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Artificial intelligence solutions.

Marketing 122

Marketing Machine Learning Audience MarTech 122

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69