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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016.

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

Autoplay video ads Autoplay video ads are another ad format that frequently frustrates users. These ads start playing automatically, often with sound and can disrupt the user’s browsing experience. According to Nielsen Norman Group , 86% of users dislike auto-playing video ads.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. 1) The Native Facebook Ad Tester. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

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Facebook Ad Size & Specs in 2021 – [Foolproof Guide]

Karola Karlson

What are some of the best examples of Facebook ads? How and when to use particular ad types? Let’s begin with the basics: the dimensions for Facebook feed posts and news feed ads. And then move on to more advanced Facebook banner sizes. Also, back in 2018, the go-to Facebook ad size used to be 1200 x 628 pixels.

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