Smart-Hub

OCTOBER 24, 2022

And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. It turns out that in addition to being a big time saver, it also allows you to optimize your price per conversion to increase your ROI. Automating everything and anything. Cookies are done?

Advertising 40

Advertising Cookies Banner Machine Learning 40

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. Whether you’re an experienced marketer looking for new techniques or brand new to the field, you’ll learn something here! The outcome?

CPA 52

CPA A/B Testing Machine Learning Conversion 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. Artificial Intelligence and Machine Learning AI and machine learning are set to play a significant role in programmatic advertising.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. Ads need to be better at balancing user privacy while delivering improved RoI to advertisers and publishers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

MNTN

SEPTEMBER 2, 2022

As champions and early adopters of Connected TV, they have helped countless brands generate performance and ROI. This ultimately improves brand recall and cuts through banner blindness. “It “It’s no longer a differentiator, but an expectation.

Machine Learning 52

Machine Learning Audience Conversion Rate Banner 52

Single Grain

APRIL 20, 2023

The audit aims to offer a detailed campaign analysis of your ad spend, growth in search results, and keyword strategy and looks at various metrics, such as click-through rates, conversion rates, cost per click, and ad relevancy. Using PPC audit tools can make this process more efficient and accurate.

Click Through Rate 52

Click Through Rate SEO Machine Learning Audience 52

Single Grain

JULY 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The campaign saw a 65% click-through rate and a 33.6%

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The campaign saw a 65% click-through rate and a 33.6%

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. And it goes further than just higher top-line conversion rates: If consumers are happy with items they’ve purchased, they are less likely to make returns, which helps retailers improve their bottom lines.

Marketing 69

Marketing Retail Ad Targeting Conversion 69