Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing.

Conversion Rate 116

Conversion Rate Cookies A/B Testing ROI 116

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. In some cases, marketing teams may struggle to measure and communicate the results of their efforts effectively. “You guys did me proud.” A/B testing. Data imputation. Data standardization.

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

Smart-Hub

APRIL 29, 2024

5G 5G is the fifth generation of mobile communications, capable of 20 times the speed of LTE (Long-Term Evolution) and reaching 20 GB/sec. This data-driven approach ensures ads are delivered to the most relevant audience segments, maximizing engagement and conversion rates for more effective and efficient campaigns.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Automatad Inc.

DECEMBER 1, 2023

Non-linear video ads Non-linear video ads appear as overlays or banners on the main video content. They blend seamlessly within the video, ensuring a seamless viewing experience and increased viewability rate. Companion ads Companion video ads are usually displayed alongside the main video content, such as banners or text ads.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Smart-Hub

OCTOBER 24, 2022

And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. 5G is the fifth generation of mobile communications, capable of 20 times the speed of LTE (Long-Term Evolution) and reaching 20 GB/sec. . Automating everything and anything. It’s very simple.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Single Grain

JUNE 26, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions. Sephora's Kik bot.

Machine Learning 97

Machine Learning Marketing Banner Fashion 97

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. And it goes further than just higher top-line conversion rates: If consumers are happy with items they’ve purchased, they are less likely to make returns, which helps retailers improve their bottom lines.

Marketing 64

Marketing Retail Ad Targeting Conversion 64