illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. Because of how large the mobile user market is, the possibilities are seemingly endless in optimizing and improving your mobile ad strategies.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Single Grain

FEBRUARY 1, 2023

WordStream ) Long-form landing pages can bring in up to 220% more leads than short-form landing pages with an above-the-fold CTA ( Notify Visitors ) You should always use personalized CTAs in your landing pages, as they have a 202% higher conversion rate. ( HubSpot ) Fear-based marketing urges the audience to take action to minimize the FOMO.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. Out-stream.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 14, 2023

Impressions are the number of times your URLs appear in a user’s searches. Higher impressions mean that your SEO strategy is working, and your target audience is seeing your website in the search results. Similarly, an increase in CTR signifies that people are clicking on your website in the search results.

SEO 52

SEO ROI Conversion Rate Impressions 52

Single Grain

DECEMBER 20, 2019

An average person conducts 3-4 searches every single day. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Google Discover is available via the Google mobile app and by visiting Google.com on a mobile browser.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Consider these numbers : 50% of all searches will be via voice by 2020. million units.

Marketing 145

Marketing SEO Conversion Audience 145