Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. Dig deeper: More details on Privacy Sandbox for Android Get MarTech! In your inbox.

Cookies 104

Cookies Advertising GDPR MarTech 104

Ad Monsters

FEBRUARY 7, 2024

Therran Oliphant, Head of Data & Technology, EssenceMediacom After an early career in wholesale car buying, Oliphant began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now HIS Markit). Gibbs Jr is passionate about marketing, entertainment, technology, and the Black audience.

Ad Tech 91

Ad Tech Media Agency Audience 91

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Diverse Audiences Driving OTT Growth.

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Then we create audiences or deal IDs around those particular segments. Michael Sweeney : Perfect. Very plain and simple.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Prioritize and target audiences. Reduced costs.

Marketing 102

Marketing ROI Audience GDPR 102

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. 2) Programmatic Advertising. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145