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Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power Recommendations for Yahoo

Martech Series

This partnership offers immense benefit for publishers working with Taboola in terms of revenue, engagement and audiences. Through combined demand of Yahoo and Taboola, publishers, including Yahoo’s owned and operated properties will get more premium advertisers bidding on the Taboola network, increasing quality and yields automatically.

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PubMatic Launches Self-Serve Commerce Media Platform ‘Convert’

VideoWeek

Convert will handle monetisation and optimisation across formats, helping retail companies spin up ad sales on their owned and operated sites, and run audience extensions on third-party media. Several, including PubMatic, have also been playing a bigger role in activating publishers’ audience data.

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13 Best Live Streaming Platforms for Broadcasters

Brid.tv

StreamShark Platform Overview Features Pricing Brid.TV’s Versatile Live Streaming Solution FAQ What Is a Live Streaming Platform A live streaming platform is an online service that allows publishers and content creators to broadcast and share real-time video content with audiences all over the Internet. Yes Platform Overview Brid.TV

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13 Best Live Streaming Platforms for Publishers & Broadcasters

Brid.tv

Will you be using the streams for internal communication or for an external audience? Adaptive bitrate streaming is another must-have, especially if you’re trying to reach a global audience. So make sure to choose a platform with advertising capabilities, such as ad yield optimization and header bidding. pay-per-view).

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The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

VideoWeek

Amazon Launches New Tool for AI-Based TV Audience Building Amazon last night announced Brand+, a new tool within the Amazon DSP which uses AI to build and optimise audiences across TV and video campaigns. The offer is a revision of Perplexitys bid submitted to TikTok owner ByteDance before the proposed ban was due to come into effect.

Media 52