Single Grain

AUGUST 10, 2023

By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC. It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience. Cons: Prioritizing click volume may lead to lower conversion rates.

CPC 52

CPC CPM Viewability Impressions 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech

JANUARY 3, 2024

That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA).

Advertising 109

Advertising Impressions Demand Side Platform Conversion 109

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Supports iOS, Android, Unity, and more. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience. The Rise of Digital Audio.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. For example, suppose a publisher sees that their video ad units have a higher CPM than their display ads. What Is eCPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JULY 18, 2023

The primary advantage of programmatic advertising is efficiency. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MobileAds

JANUARY 25, 2021

For mobile display advertising , there are some things that an ad server must handle. Downstream conversion tracking, frequency measurement, and audience profiling. If you are a brand owner or an advertiser, you can give a stunning appeal to your product by showcasing it through 360-degree viewing. This facilitates.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

APRIL 13, 2023

The benefits of Header Bidding for advertisers are as follows: Increased inventory for advertisers: Buyers can now via header bidding get access to all of the publisher’s ad inventory regardless of them using AdX or not. This means the potential for accessing more audiences and with that reaching their campaign goals exist.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

NOVEMBER 25, 2022

Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. Connatix is a full-stack online video platform that focuses on digital video advertising.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. logos) in a ‘sponsored by’ manner.

Ad Tech 59

Ad Tech Impressions Media Agency 59