Adweek
OCTOBER 26, 2022
Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. Samba TV's direct.
Martech Series
JUNE 21, 2022
Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Tremor International Ltd.,
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Digiday
OCTOBER 9, 2022
.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. ” The rise of second-party data. .”
VideoWeek
JANUARY 20, 2023
Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. WhatsApp Fined for Privacy Breaches Under EU Law Ireland’s Data Protection Commission (DPC) has fined Meta €5.5
Smart-Hub
OCTOBER 15, 2023
The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). As a result, it will be easier for you to meet the needs of your target audience and increase loyalty.
SpotX
MAY 6, 2021
A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. The ad tech stack is key to addressable success.
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