Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 78

Cookies Audience Manufacturing Education 78

InMobi

JANUARY 22, 2019

CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. As a result, the average CPM for mobile video ads is 300 percent greater than the average CPM of a banner ad.

CPM 52

CPM CPC Advertising Banner 52

Kevel

APRIL 17, 2022

Average CPM. For example, 1M impressions at $1K spend would be a CPM of $1.00. CPM stands for ‘cost-per-mille’ (Latin for ‘thousand’). Device manufacturer. These insights could be helpful in tailoring messaging, setting up new campaigns targeting specific age/genders, identifying one’s target audience, and more.

Impressions 52

Impressions CPM Retail Conversion 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

VideoWeek

SEPTEMBER 2, 2022

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. The Advertising Standards Authority (ASA) has hit out at sexualised advertising within the mobile games industry, often targeting younger audiences.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. “DV will continue to collaborate with streaming platforms and device manufacturers across the industry to eliminate signal issues that lead to TV off and other quality challenges,” said DV CPO Jack Smith. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52