MNTN

FEBRUARY 9, 2024

We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. Spoiler alert: it’s not even close.

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. How is adtech changing the marketing landscape?

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

AdvertiseMint

OCTOBER 13, 2023

It uses emails, social media, TV, and more to drive specific actions quickly. The goal is to use the ten direct response marketing examples to show you how to drive real revenue and growth for your business. Your target audience takes action right away when you want. See how many sales or emails it got.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. These ads also help to bypass ad-blocking software.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Online advertising can be tricky and time-consuming, often necessitating professional assistance.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. billion U.S., market size).

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. In North America, the average user spends around four hours a day on their smartphone , and over 90% of that time is spent in-app.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52