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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. Therefore, affiliates should be trying to improve visibility and get their ads in front of their audiences. But, when you fail to meet these values, it’s safe to assume that you need to do some work on your campaign.

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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

Many publishers prepare media kits for advertisers to inform them about their reach, audience base, and other important parameters, along with the rate chart. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., play an important role in determining the CPM rate.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 per click on average, while retail, apparel, travel and hospitality are all less than $.75 75 per click. Those numbers also vary by country. I was like, “Whoa, whoa, whoa.

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel.

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How to Get More Responses From Your Cold Emails

Single Grain

Getting Inside the Mind of Your Target Audience. I’ll show you some strategies and tactics you can use to skyrocket your response rates. First, though, let’s get inside the mind of your target audience. According to CoSchedule, the reasons for this are that they: Attract audience attention by their obscure number.

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12 Types of Interactive Content to Drive Better Engagement

Single Grain

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Audience insights, including names, addresses, location, interests, etc.

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