Ad Badger

NOVEMBER 17, 2022

When it comes to Amazon PPC, The Badger loves his numbers and statistics. Read More Amazon Advertising Stats (2022 Update). The post Amazon Advertising Stats (2022 Update) appeared first on Ad Badger. He especially loves monitoring data trends data.

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Digiday

MARCH 6, 2024

Ever since Tinuiti’s retail media arm sprouted up from the digital wilds a decade ago, its bosses were bombarded with one singular chant from advertisers: “Amazon, take my money.” Fast forward to about six months ago, and something odd happened: Those same advertisers flipped the script.

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Ad Badger

JUNE 5, 2023

When it comes to selling products on Amazon, effective advertising and efficient inventory management are two essential components of a. Read More The Relationship Between Amazon Advertising and Inventory Management The post The Relationship Between Amazon Advertising and Inventory Management appeared first on Ad Badger.

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Ad Badger

NOVEMBER 30, 2023

Read More Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS [The PPC Den Podcast] The post Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS [The PPC Den Podcast] appeared first on Ad Badger. SUBSCRIBE In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS.

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AdExchanger

AUGUST 4, 2023

Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its The post Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI appeared first on AdExchanger.

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Digiday

OCTOBER 25, 2023

Amazon’s ascent in the digital advertising sphere has been one of the more notable aspects of the U.S. digital media landscape in recent years, with the e-commerce giant today using its flagship advertising conference Amazon unBoxed to trumpet its wares. billion in U.S. revenue this year. billion in U.S.

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Ad Badger

AUGUST 2, 2023

Read More Analyzing Amazon PPC Advertising Stats: What You Need To Know [The PPC Den Podcast] The post Analyzing Amazon PPC Advertising Stats: What You Need To Know [The PPC Den Podcast] appeared first on Ad Badger. Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review.

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Ad Badger

JULY 11, 2022

Amazon sellers may disagree on a variety of topics, but you’ll find most agree on one thing: Prime Day is. Read More A Data-Oriented Approach to Amazon Prime Day Advertising (2022 Update). The post A Data-Oriented Approach to Amazon Prime Day Advertising (2022 Update) appeared first on Ad Badger.

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Adweek

OCTOBER 12, 2022

Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing touches on ad-supported services. Their AVOD (ad-supported video-on-demand) rivals are also hopping on board and debuting increasingly innovative and interactive formats.

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Ad Badger

OCTOBER 12, 2022

There are tons of Amazon advertising campaign strategies, and it’s easy to get paralysis by analysis if you try to. Read More The Complete Guide To Evergreen Amazon Advertising Campaign Strategies. The post The Complete Guide To Evergreen Amazon Advertising Campaign Strategies appeared first on Ad Badger.

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Digiday

OCTOBER 24, 2023

This week’s Future of TV Briefing looks at the prices — plural — that Amazon is asking advertisers to pay for Prime Video’s upcoming ad-supported tier. But the e-commerce giant’s initial pitch to advertisers shows it’s picked up a thing or two from Netflix’s and Disney+’s initial missteps when adding an ad-supported tier.

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Adweek

MAY 14, 2024

Today, Amazon hosted its first upfront week event. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its.

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Ad Badger

NOVEMBER 1, 2022

If ACOS is Advertising Cost of Sales, then what’s Total ACOS and why does it matter? Read More How To Optimize For Total ACOS Goals In Amazon Advertising. The post How To Optimize For Total ACOS Goals In Amazon Advertising appeared first on Ad Badger. Total ACOS will always.

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Advertising Education 75

Adweek

JUNE 2, 2022

Massive shifts in the advertising landscape are forcing CPG brands to explore new platforms and channels for their advertising spend. Mobile in-app advertising, especially on Facebook, is suffering in the wake of Apple's privacy changes.

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Ad Badger

MAY 3, 2023

You might be wasting ad spend on duplicate search terms in Amazon advertising without even knowing it. Read More How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? The post How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? Some duplicate search.

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Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by.

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Ad Badger

APRIL 7, 2023

SUBSCRIBE Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of. Read More How Can I Use Amazon Advertising Stats to Manage My PPC? The PPC Den Podcast] The post How Can I Use Amazon Advertising Stats to Manage My PPC?

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Advertising Education 59

Ad Badger

JULY 26, 2023

Read More How To Become An Advanced Advertiser for Amazon PPC Campaigns [The PPC Den Podcast] The post How To Become An Advanced Advertiser for Amazon PPC Campaigns [The PPC Den Podcast] appeared first on Ad Badger. This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk.

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Ad Badger

SEPTEMBER 2, 2022

SUBSCRIBE Price optimization on Amazon Advertising is not as easy as just changing the price. Read More Why Should I Optimize Prices on Amazon Advertising? The post Why Should I Optimize Prices on Amazon Advertising? Chad Rubin of Profasee outlines. The PPC Den Podcast].

Advertising 59

Advertising Education 59

Adweek

APRIL 16, 2024

The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group's investment arm Magna.

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Ad Badger

JULY 19, 2023

Maximize your ROI with a Profit and Loss Dashboard in Amazon Advertising and become a better marketer too. Read More How Do I Maximize ROI With a Profit and Loss Dashboard in Amazon Advertising? The post How Do I Maximize ROI With a Profit and Loss Dashboard in Amazon Advertising?

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ROI Advertising Marketing Education 52

Ad Badger

FEBRUARY 20, 2023

SUBSCRIBE In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful.

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Advertising Education 52

Adweek

FEBRUARY 21, 2024

Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January.

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Ad Badger

NOVEMBER 16, 2022

Have you hit a point of diminishing returns with your Amazon PPC advertising? When running Amazon ads, you may hit. Read More What Should I Do When I Reach A Point Of Diminishing Returns In Amazon Advertising? The post What Should I Do When I Reach A Point Of Diminishing Returns In Amazon Advertising?

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Advertising Education 63

Ad Badger

APRIL 25, 2023

Read More How Do I Optimize for Total ACOS Goals in Amazon Advertising? Classic) [The PPC Den Podcast] The post How Do I Optimize for Total ACOS Goals in Amazon Advertising? SUBSCRIBE Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate ?).

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Advertising Education 52

Ad Badger

APRIL 14, 2023

SUBSCRIBE Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in. Read More Filters to Live By: What Custom Filters Do I Need for Amazon Advertising? The PPC Den Podcast] The post Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?

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Advertising Education 52

Ad Badger

AUGUST 17, 2022

Read More The Complete Amazon Advertising Evergreen Campaign Strategy Guide [The PPC Den Podcast]. The post The Complete Amazon Advertising Evergreen Campaign Strategy Guide [The PPC Den Podcast] appeared first on Ad Badger.

Advertising 52

Advertising Education 52

Ad Badger

OCTOBER 21, 2022

Read More 10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast]. The post 10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] appeared first on Ad Badger.

Advertising 52

Advertising Education 52

Ad Badger

NOVEMBER 23, 2022

Read More 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries [The PPC Den Podcast]. The post 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries [The PPC Den Podcast] appeared first on Ad Badger. Sales are up, for sure.

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Advertising Education 52

Adweek

JANUARY 8, 2024

Prime Video's ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can't refuse. The company is offering lower ad prices than competitors at launch on Jan. 29, and projecting massive reach thanks to a plan that automatically enrolls consumers, according to several media buyers familiar with.

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Ad Badger

OCTOBER 1, 2022

SUBSCRIBE The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon. Read More Why Do I Need a New Strategy for Account Averages in Amazon Advertising? The post Why Do I Need a New Strategy for Account Averages in Amazon Advertising? The PPC Den Podcast].

Advertising 52

Advertising Education 52

AdGlow

MARCH 26, 2019

Amazon's ad solutions are still uncharted territory for many marketers. As the e-commerce giant grows its offer to advertisers, here we share some tips to help you find, attract, and engage millions of Amazon customers at every stage of their journey. Let's start with some numbers… CHANNEL CONSIDERATION:

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Advertising Marketing ROI 52

Adweek

JANUARY 10, 2024

Amazon's Prime Video officially wrapped its second year as the exclusive streaming home for Thursday Night Football, finishing a year of growth in both viewership and advertising. The 2023 season averaged 11.86 million viewers per game, up 24% year over year, according to data from Nielsen.

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Advertising 302

Adweek

SEPTEMBER 22, 2023

Amazon Prime Video--one of the last major streaming services without commercial breaks--will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see "limited advertisements" in Prime Video programming, the company announced this morning. "We

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Adweek

MAY 1, 2023

households, Amazon has a new statistic it wants to share this NewFronts. and that advertisers can now reach an average monthly U.S. audience of 155 million across Amazon ad-supported streaming TV. As streaming has become a well-established presence in U.S.

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Lemonads

DECEMBER 11, 2020

Amazon advertising is something many are wondering if, to begin with, and if you’re seeking how it works and how to launch your first campaign, you’ve just landed in the right spot! Let’s discover what Amazon advertising truly is and the guideline for a correct advertising campaign! Are Your Products Available?

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Advertising Demand Side Platform Click Through Rate Keyword advertising 52

Marketing Dive

OCTOBER 26, 2022

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.”

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