Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

DECEMBER 8, 2023

This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers. Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

OCTOBER 14, 2022

.” The long-awaited announcements should help assuage the concerns of advertising agencies reportedly frustrated with Netflix’s lack of clarity, transparency and high CPMs. Apple is preparing a TV ad product, several media agencies told Digiday this week. IGN Acquires Agency 1TwentyFour in Brand Partnership Push.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Privacy and Data Protection Privacy regulations and consumer concerns are shaping the future of programmatic advertising.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. Tackle Ad Frauds Effectively It’s known that the digital advertising industry is harmed by unethical ad practices.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52