Adweek

OCTOBER 26, 2022

Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. Samba TV's direct.

Agency 222

Agency Data Management Platform Manufacturing Media 222

Martech Series

SEPTEMBER 15, 2022

Aunalytics will feature its managed services, enterprise cloud, and data cleansing portfolio. The company provides IT and security expertise to mid-market businesses in the areas of cities and local government, financial services, healthcare, manufacturing and professional services. Certified cloud-based products help U.S.

Healthcare 94

Healthcare Manufacturing MarTech Agency 94

Digiday

OCTOBER 9, 2022

Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. ” The rise of second-party data. Gaps between promise and performance. .”

Marketing 73

Marketing Demand Side Platform Retail Data Management Platform 73

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We This is a cost saving measure by Reach.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). White label partnership is the latest trend in ad tech. What is white label service? The screenshot below proves their success.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

SpotX

MAY 6, 2021

A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. Advertisers and agencies must lean into audience data.

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52