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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Facebook’s CPM decreased by just 1% year-over-year in Q2 2024, the fifth consecutive quarter where the year-over-year CPM decline has lessened.

CPM 117
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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). CoRelate was co-founded by our previous guest Omar Tawakol as a recommendation engine for ecommerce sites such as Barnes & Noble. This is a formula Advertising.com later mastered.

CPC 105
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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). CoRelate was co-founded by our previous guest Omar Tawakol as a recommendation engine for ecommerce sites such as Barnes & Noble. This is a formula Advertising.com later mastered.

CPC 52
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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. The Week For Agencies. WPP Buys Ecommerce Consultancy Newcraft. The account was previously handled by IPG media agency UM. Hires of the Week.

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”.

Agency 52
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The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

At launch, the ad tech accelerator’s test cases include creating an automated CPM tracking and auditing tool across three European markets, and testing a custom algorithm for a brand in their own contracted DSP. Twitter and Shopify Announce Ecommerce Partnership. The Week For Agencies. Ad Net Zero Expands Internationally.

Ad Tech 98
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Why we care about performance marketing

Martech

Agencies find and work with publishers and influencers on performance-based campaigns. consultants, agencies, customers), track their performance and get paid for results. Tools like Grin (for eCommerce businesses) and Upfluence help with influencer discovery and outreach, performance tracking, campaign management and payments.

Marketing 101