Single Grain

JUNE 14, 2023

They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). This is effective in increasing the ad’s visibility and click-through rates. CPA (cost per acquisition): the average cost of acquiring a customer through your ad campaigns.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

SEPTEMBER 19, 2019

Hire external help : If you can’t execute on your marketing plans internally, then it might be worth hiring a digital marketing agency for some or all of your marketing priorities. Whichever way you go, you’ll have to factor the costs of additional help – whether on staff or at an agency – into your budget.

Marketing 84

Marketing ROI SEO Banner 84

Single Grain

MAY 18, 2023

A Google Ads audit is the process of analyzing your pay-per-click account shortcomings to improve your paid search performance on the Google search network. During a PPC audit , your digital marketing agency reviews various aspects of the account that may improve or hamper your PPC ad success.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

MAY 29, 2023

Compliance and Legal Considerations: Be aware of local advertising regulations, data protection laws, and any specific requirements in each target market to ensure compliance. Enhances your brand awareness and creates a buzz among the audience globally. What does an international paid media company do?

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

AUGUST 12, 2021

A lot goes into getting your online pages SEO-friendly so that they have the best chance possible to rank well in the SERPs. We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ).

SEO 145

SEO A/B Testing Impressions Click Through Rate 145

Single Grain

NOVEMBER 16, 2023

SEO Advantages: Maintaining a strong online presence is heavily reliant on Search Engine Optimization. SEO Analysis : Assess the SEO effectiveness of content by examining keyword rankings, backlinks, and organic search traffic. Evaluate the usability and relevance of any educational content, such as tutorials or how-to guides.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Running contests on social media is an easy and fun way to increase engagement and brand awareness.

Media 132

Media Marketing SEO ROI 132

Single Grain

OCTOBER 20, 2020

Digital marketing agency Single Grain provides a handy marketing ROI calculator. You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. In search engines, your headline is the bait that tempts people to click through to your website.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126