Agency Banner Display Advertising Video Ads 
MobileAds
JANUARY 20, 2021
So, publishers should not push an interstitial ad in the middle of a game. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014.
Monetize More
JUNE 28, 2022
Every brand, organization, or agency seems to have an app these days. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. App developers must establish a solid ad monetization plan in order to maximize app ad revenue. Ad Unit Varieties. per impression.
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InMobi
SEPTEMBER 7, 2016
So what changes for brand advertisers? Traditionally, brands and agencies have conceptualized and created 'video' content with a TV screen in mind. That's the first impediment for a user - brands need to conceptualize and create video content keeping a smaller, though an equally powerful, mobile-screen in mind.
Clearcode
MARCH 23, 2023
Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.
Brid.tv
DECEMBER 21, 2022
Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. Header bidding is by far the most efficient method of trading ad space.
Single Grain
JUNE 13, 2023
billion people will use mobile globally by 2023, increasing the potential of generating revenues through mobile advertising. TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. to reach $165.84
VideoWeek
OCTOBER 21, 2022
Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition.
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