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Email Marketing Recommendations, CTV Benefits, & More | Weekly Marketing News

MNTN

8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world. Here are eight examples to inspire your next campaign. .

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Resonate Reveals 10 Voter Segments That Will Determine the Outcome of the 2022 Midterms

Martech Series

Marketing Technology News: TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack. While over half of this group remains undecided on what political party to trust regarding healthcare and education, over 30% favor Joe Biden and the Democratic Party. There are 10 U.S. The Ultra-MAGA (9.1%

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What is call analytics and how does it deliver key insights to marketers?

Martech

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. To that end, call analytics platform vendors continue to expand their connectivity with social media, Google and Bing, analytics tools, affiliate marketers and digital agencies.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Best Affiliate Marketing Platform BrandCycle, Inc.

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Best AI Marketing Agency: Top 5 Choices for 2023

Single Grain

Continuous Optimization: Through automatic and recurring A/B testing , machine learning algorithms can identify the most effective messages, channels, and timing to maximize campaign performance. This iterative process leads to constant improvement and higher returns on marketing investments.

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