Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. These signals can also include the length of time a caller speaks versus how long the sales rep speaks.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Best Affiliate Marketing Platform BrandCycle, Inc.

Viewability 66

Viewability Healthcare A/B Testing Food 66

Single Grain

MAY 30, 2023

Continuous Optimization: Through automatic and recurring A/B testing , machine learning algorithms can identify the most effective messages, channels, and timing to maximize campaign performance. Pricing Structure: Discuss the agency’s pricing structure and how they measure ROI.

Agency 52

Agency Marketing Machine Learning SEO 52