Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?
Ad Beat
MARCH 6, 2024
Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 But, from a B2C perspective, the company is best known for appliances and other electronics products.
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