VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

In an unpredictable macro environment, our growing relationships with agencies and brands is testament to the value of the open internet over the limitations of walled gardens,” said Jeff Green, founder and CEO of The Trade Desk. Full year revenues also increased 32 percent to reach $1,578 million. “In

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

NOVEMBER 17, 2023

Nonetheless, t his marks another transparency issue for YouTube following a pair of damning reports by Adalytics, while agencies remain concerned by the company’s decision to trade on its own co-viewing data next year. Media Duties Independent media agency Mediaplus International has been appointed by utilities provider E.ON

Media 98

Media Cookies Affiliates Agency 98

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. The Week For Agencies. Garante Makes Google Analytics Illegal in Italy.

eCommerce 52

eCommerce Cookies GDPR Media 52

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The Email Marketer’s 4-Step Guide to GDPR Compliance. The average email open rate is 20.81%. Dive Deeper: .

Banner 103

Banner ROI Conversion Audience 103